Courses

Masterclass in Introduction to Design Thinking

Explore business concepts across diverse subjects while immersing yourself deeply in another language, culture, and business landscape.

Overview

Organisations, institutions, and society can face challenges that are complex and multi-faceted. These challenges are often referred to as wicked problems. Such challenges require multidimensional solutions. Design Thinking, which has its roots in industrial design and engineering, but borrows from psychology, computer science and ethnography, provides an excellent framework to explore user-centred solutions to challenges in an iterative manner. Rather than being problem-focused, Design Thinking is solution-focused and action-oriented. It involves both analysis and imagination and works most effectively in multidisciplinary or cross-functional teams.

Short Description

This masterclass is an introduction to the design thinking methodology. You will discover how to apply the principles of design thinking to your own business and organisation. You will discover a user-centred approach to developing products and services and an iterative process that is effective in tackling complex problems.

What topics will you cover?

  • Topic 1: User empathy
  • Topic 2: Problem Definition
  • Topic 3: Idea generation
  • Topic 4: Prototyping, testing and feedback

At the end of this Masterclass, you will have experience of:

  1. Applying key principles underlying design thinking as a process for problem-solving.
  2. Rapidly prototyping solutions to communicate ideas and obtain feedback.
  3. Reflecting on how design thinking could be applied within a wide variety of contexts (including your own work environment).
  4. Communicating the value of creative solutions in a meaningful and concise manner through pitching.

Who is this Masterclass for?

This masterclass is available to professionals and those working in the product or service industry, including but not limited to accountants, solicitors, engineers, bankers, healthcare professionals, public service and technology professionals.

A Certificate of Completion will be provided when the masterclass has been completed.

Who teaches the Masterclass?

Jonathan Bannister - Design Thinker
As a facilitator and strategist, Jonathan helps business leaders and their teams to exploit their creativity and collective intelligence to strengthen their business models, marketing and innovation programmes, and organisational development.

How is the Masterclass delivered?

3-hour evening masterclass delivered as a live webinar via Zoom. All participants need to have a computer with microphone and video capability.

Masterclass in Introduction to Design Thinking

Course Fees

Limited number of sponsored places

Apply

Start date

11 November 2021 (12:00-2pm)

90 Minutes total (no additional work outside these hours)

Get in Touch

Contact [email protected]